A new brewery needed more than a logo—it needed an identity people could actually experience. I led brand strategy and creative direction, ran workshops to turn big ideas into a clear framework, and brought the brand to life with design partners across packaging, merch, and interiors. We built a flexible system that kept everything consistent and cohesive, even launching in the middle of a pandemic, setting the brewery up to grow with a strong foundation.
AGENCY:
In-house
MY ROLE:
Founding Creative Director
PROJECT TYPE:
Creative Direction
Brand Strategy