Lela Feldmeier is a strategist and designer based in Brooklyn, New York. She has worked at award-winning creative agencies Code & Theory and ustwo and is now a Lead Strategist at Postlight. Here she helps clients identify and solve their biggest challenges, create efficiencies, and ultimately grow their businesses with the help of design and technology. She also oversees internal project teams of product managers, designers, and engineers. She believes profit and purpose are not at odds and her favorite projects are those that put this into practice. Outside work, you can find her making pottery, cooking, or spending time outdoors with her partner and pup.
EXPERIENCE
POSTLIGHT
Lead Strategist
May 2022 – Current
USTWO
Senior Strategist
Sept. 2020 – May 2022
MCBC
Co-Founder, Creative Director
Nov. 2019 - Nov. 2020
CODE AND THEORY
Creative Strategist
Sept. 2017 - Nov. 2019
WORN
Creative Strategist
May 2016 - Aug. 2017
BULLY PULPIT INTERACTIVE
Senior Account Executive
Sept. 2014 - May 2016
EDUCATION
AMERICAN UNIVERSITY
BSBA, Design Minor
SELECT CLIENTS
Eli Lilly
Pfizer
Coinbase
Citi Ventures
Univision
NBC Sports
Mars Wrigley
Vibrant Emotional Health
College Board
PowerSchool
Discovery