I'm a strategist who helps teams figure out what matters, where to focus, and what it will take to make an idea real. I work with agencies, founders, and cross-functional leaders on everything from creating and improving products and services to tackling bigger organizational questions, helping teams find clarity and move forward.
After more than a decade in strategy roles at award-winning design agencies, I now work independently. I partner with teams at different stages of the process—from exploring opportunities and making key decisions to supporting design and implementation as ideas take shape. If that sounds useful, I'd love to connect. Work samples available upon request.
Insight Synthesis
Opportunity Framing
Strategic Vision
Product Strategy
Experience Design
Design Systems
Roadmapping
Storytelling
(c) 2026 Lela Feldmeier