I’m Lela (pronounced lee-la). I’m currently a Lead Strategist at Postlight. Here, I partner with clients to help solve their biggest challenges, create efficiencies, and ultimately grow their businesses with the help of design and technology. 

Before Postlight, I worked at various award-winning agencies like Code and Theory and ustwo, where I was a strategy practitioner involved in every stage of the product life cycle: from discovery, design, build, launch, and iteration, and everything in between for brands like NBC SportsEli Lilly, Coinbase, Univision, PowerSchool, and Citi, to name a few.

I get excited about making the complex simple, conducting and making sense of research, systems thinking, and communicating through visuals and diagrams. I try my best to live by the famous Anthony Burrill mantra, “work hard and be nice to people,” and believe profit and purpose are not at odds. If you'd like to learn more about me or my work, let's chat.