Lela Feldmeier
I'm a product strategist, experience designer, and creative director bridging vision and execution. I help teams cut through complexity to define, design, and ship digital tools that hold up in the real world. Currently leading strategy and creative direction for purpose-led organizations at Wide Eye. Open to select freelance projects.
Please reach out if you'd like to work together. Work samples and case studies available upon request.
Project Types
0–1 Designs
Redesigns
Consolidations
System Scaling
Ongoing Optimization
Responsive Websites
Mobile Apps
Connected TV Apps
Web Apps
Product Platforms
Wireframes
User Journeys and Flows
Clickable Prototypes
Design Systems
Component Libraries
Style Guides
Ecosystem Maps
Experience Maps
Product Roadmaps
User Journey Maps
Competitive Audits
Pitch Decks
Storytelling
Agency Experience
Code and Theory
ustwo
Postlight
Launch by NTT DATA
Wide Eye
Fix Studio
Select Clients
NBC Sports
Eli Lilly
Univision
Citibank
Coinbase
PowerSchool
Mars Wrigley
NexStar
Siemens
SageSure
Earthjustice
ActBlue
(c) 2026 Lela Feldmeier