I'm a strategist who helps teams figure out what matters, where to focus, and what it will take to make an idea real. I work with agencies, founders, and cross-functional leaders on everything from creating and improving products and services to tackling bigger organizational questions, helping teams find clarity and move forward.

After more than a decade in strategy roles at award-winning design agencies, I now work independently. I partner with teams at different stages of the process—from exploring opportunities and making key decisions to supporting design and implementation as ideas take shape. If that sounds useful, I'd love to connect. Work samples available upon request.

Project Types

Project Types

0–1 Product Initiatives

Redesigns

Product Consolidation

System Scaling

Ongoing Optimization

0–1 Product Initiatives

Redesigns

Product Consolidation

System Scaling

Ongoing Optimization

Sample Outputs

Sample Outputs

Insight Synthesis

Opportunity Framing

Strategic Vision

Product Strategy

Experience Design

Design Systems

Roadmapping

Storytelling

Agency Experience

Agency Experience

Code and Theory
ustwo
Postlight
Launch by NTT DATA
Wide Eye
Fix Studio

Code and Theory
ustwo
Postlight
Launch by NTT DATA
Wide Eye
Fix Studio

Select Clients

Select Clients

NBC Sports

Eli Lilly

Univision

Citibank

Coinbase

PowerSchool

Mars Wrigley

NexStar

Siemens

SageSure

Earthjustice

ActBlue

NBC Sports

Eli Lilly

Univision

Citibank

Coinbase

PowerSchool

Mars Wrigley

NexStar

Siemens

SageSure

Earthjustice

ActBlue

(c) 2026 Lela Feldmeier