Lela Feldmeier

I'm a product strategist, experience designer, and creative director bridging vision and execution. I help teams cut through complexity to define, design, and ship digital tools that hold up in the real world. Currently leading strategy and creative direction for purpose-led organizations at Wide Eye. Open to select freelance projects.
 
Please reach out if you'd like to work together. Work samples and case studies available upon request.

Project Types


0–1 Designs
Redesigns

Consolidations

System Scaling

Ongoing Optimization

Responsive Websites

Mobile Apps

Connected TV Apps

Web Apps

Product Platforms


Wireframes

User Journeys and Flows

Clickable Prototypes

Design Systems

Component Libraries

Style Guides


Ecosystem Maps

Experience Maps

Product Roadmaps

User Journey Maps

Competitive Audits

Pitch Decks

Storytelling

Agency Experience

Code and Theory

ustwo

Postlight

Launch by NTT DATA

Wide Eye

Fix Studio

Select Clients


NBC Sports

Eli Lilly

Univision

Citibank

Coinbase

PowerSchool

Mars Wrigley

NexStar

Siemens

SageSure

Earthjustice

ActBlue

(c) 2026 Lela Feldmeier