Strategist and designer bridging vision and execution. I partner with product teams, founders, and design leaders to clarify direction, structure complex systems, and translate strategy into digital experiences that teams can build, scale, and sustain. After more than a decade in agencies, I now collaborate independently—leading engagements or embedding within teams as needed. Please reach out if you'd like to collaborate. Additional work samples available upon request.

Project Types

Project Types

0–1 Product Initiatives

Redesigns

Product Consolidation

System Scaling

Ongoing Optimization

0–1 Product Initiatives

Redesigns

Product Consolidation

System Scaling

Ongoing Optimization

Sample Outputs

Sample Outputs

Product Strategy

User Journeys & Flows

Experience Mapping
Wireframes & Prototypes
Design Systems
Product Roadmaps
Storytelling & Pitch Decks

Product Strategy

User Journeys & Flows

Experience Mapping
Wireframes & Prototypes
Design Systems
Product Roadmaps
Storytelling & Pitch Decks

STRATEGY AND DIRECTION


Ecosystem Maps
Experience Maps
Product Roadmaps
Competitive Audits


STRUCTURE AND SYSTEMS

User Journeys and Flows
Information Architecture
Design Systems
Component Libraries


EXECUTION AND DELIVERY


Responsive Websites
Web and Mobile Apps
Connected TV Apps
Product Platforms


BUILD AND ENABLEMENT


Wireframes
Clickable Prototypes
Style Guides
Pitch Decks and Storytelling

Agency Experience

Agency Experience

Code and Theory
ustwo
Postlight
Launch by NTT DATA
Wide Eye
Fix Studio

Code and Theory
ustwo
Postlight
Launch by NTT DATA
Wide Eye
Fix Studio

Select Clients

Select Clients

NBC Sports

Eli Lilly

Univision

Citibank

Coinbase

PowerSchool

Mars Wrigley

NexStar

Siemens

SageSure

Earthjustice

ActBlue

NBC Sports

Eli Lilly

Univision

Citibank

Coinbase

PowerSchool

Mars Wrigley

NexStar

Siemens

SageSure

Earthjustice

ActBlue

(c) 2026 Lela Feldmeier