I’m Lela, an independent strategist and designer based in Brooklyn. I help teams figure out what’s worth making, how it should work, and what it takes to get it made. Over the past decade, I’ve worked with agencies including Wide Eye, ustwo, and Code & Theory to shape digital products and experiences, from early concepts to platforms used by millions. My work connects the research and decisions that set a direction with the content, interfaces, and coordination needed to carry it through.